An icon of the fashion world; A look at Versace’s 47-year history

Donatella’s exit comes at a pivotal moment for Versace, amid speculation of a potential sale to Prada by its parent company, Capri Holdings, which acquired it for $2.12 billion in 2018. Prada, led by Miuccia Prada, has thrived with its understated luxury, contrasting Versace’s boldness. A merger could bolster Versace’s resources, but risks overshadowing its identity.

Analysts suggest the brand’s failure to expand into beauty or affordable luxury lines—unlike rivals like Gucci or Dior—has capped its growth, leaving it trailing at $1 billion annually compared to Louis Vuitton’s $20 billion. What her departure means for Versace hinges on Vitale’s vision. His success at Miu Miu, where he helped achieve record profits, signals potential to modernize Versace without abandoning its roots. Yet, replacing Donatella’s larger-than-life presence is no small feat—her personal brand was intertwined with the company’s. The challenge lies in balancing innovation with the audacity that defined her era, ensuring Versace doesn’t lose the edge that made it a cultural force.

March 19, 2025 | 5:27 am