An icon of the fashion world; A look at Versace’s 47-year history

Luxury brands, however, have faced turbulent waters in recent years. The COVID-19 pandemic disrupted supply chains and shifted consumer priorities, while economic slowdowns in markets like China—once a growth engine—dented sales. Inflation has made even affluent shoppers more cautious, pushing brands to adapt. Versace’s struggles mirror broader trends: Gucci’s design chief Sabato De Sarno departed after less than two years, and overall luxury demand has softened.

Yet, brands like Louis Vuitton, with $20 billion in annual revenue, and Hermès, buoyed by exclusive offerings like the Birkin bag, have weathered the storm better, proving resilience varies widely. The most recognized designer brands by name often owe their status to a mix of heritage, marketing, and cultural impact. Louis Vuitton, Gucci, Chanel, and Prada consistently top lists, their logos instantly evoking luxury. Versace, with its Medusa emblem, joins them, thanks to Donatella’s celebrity-driven strategy. Dior, revitalized by Christian Dior’s “New Look” and sustained by modern innovation, and Hermès, with its artisanal allure, also dominate. These names transcend fashion, becoming shorthand for wealth and taste in popular consciousness.

March 19, 2025 | 5:27 am