An icon of the fashion world; A look at Versace’s 47-year history

Take Gucci, for example, another Italian powerhouse that exemplifies success in this brutal arena. Founded in 1921 by Guccio Gucci, it evolved from a leather goods maker into a $15 billion brand under the Kering conglomerate, largely thanks to creative directors like Tom Ford and Alessandro Michele. Their ability to blend heritage with contemporary appeal kept Gucci at the forefront of luxury fashion.

Similarly, Chanel, established in 1910 by Coco Chanel, revolutionized women’s fashion with timeless designs like the little black dress, maintaining its prestige through consistent quality and cultural resonance under leaders like Karl Lagerfeld. Celebrities and professional athletes play a pivotal role in amplifying brand recognition, a tactic Donatella mastered. When Beyoncé or Lady Gaga donned Versace on stage, or when Jennifer Lopez turned heads on the red carpet, the brand’s visibility soared. Athletes like Serena Williams or Cristiano Ronaldo, often seen in luxury labels during off-field appearances, extend that reach into sports culture, appealing to younger, aspirational audiences. These endorsements transform garments into status symbols, driving demand among fans eager to emulate their idols.

March 19, 2025 | 5:27 am