Lights, Culture, and History
Times Square is not simply a location — it is a global symbol of energy, entertainment, and ambition. Standing in the square, surrounded by towering LED billboards and waves of people from all corners of the globe, you feel the pulse of New York itself. In the late 19th century, the area was a quiet district filled with horse carriage factories and stables. In 1904, when The New York Times moved its headquarters to a new skyscraper at 42nd Street, the area was renamed Times Square.
It is here that tourists, artists, dreamers, and business giants all intersect. Times Square has become one of the few places in the world where you can feel connected to humanity on a massive scale. That same year, the Times held the first-ever New Year’s Eve fireworks celebration, attracting 200,000 people — a tradition that grew into the modern-day Ball Drop. lined Broadway, showcasing plays, musicals, and vaudeville acts.
