Richard Sagian, Founder and CEO of Fashion Nova Fast Fashion

What sets Fashion Nova apart is its ability to design, produce, and launch new styles in under 48 hours—a feat few retailers can match. Saghian’s vertically integrated supply chain and reliance on local manufacturers allow the company to respond to trends in real time, making fast fashion even faster. Fashion Nova drops hundreds of new items weekly, targeting fashion-forward Gen Z and millennial shoppers. This aggressive pace of production has drawn both admiration and criticism, reflecting broader industry debates around sustainability and labor practices.

Saghian’s intuitive understanding of online culture helped Fashion Nova become one of the most Googled fashion brands in the world. The company’s Instagram-first strategy, featuring user-generated content and influencer collaborations, creates constant engagement with its audience. Saghian transformed Fashion Nova into not just a brand, but a digital lifestyle ecosystem.

June 6, 2025 | 5:11 pm