lookalikes used in marketing campaigns

To fully unlock the potential of lookalike audiences, marketers must take a strategic approach that combines the right data, tools, and campaign design. A source audience size of at least 1,000 users often delivers the most accurate results on platforms like Meta Ads or Google Ads.

Don’t neglect first-party audiences or manual segmentation strategies. Balance is key. Using old or mixed-source data (e.g., blending high-value and low-value customers) can dilute performance. Going for a 10% similarity range might increase reach, but can lower relevance. Start small (1%-2%) and scale gradually.

June 22, 2025 | 5:07 pm