lookalikes used in marketing campaigns

A lookalike audience is a group of people who share similar characteristics—behaviors, interests, demographics, or purchasing patterns—with your current customers. These audiences are created using data from a source audience (like your email subscribers, website visitors, or social media followers) and expanded through platforms like Facebook Ads, Google Ads, or other programmatic advertising tools.

An online fashion retailer used its list of high-LTV (lifetime value) customers to create a lookalike audience on Facebook. The campaign saw a 38% higher ROAS compared to traditional interest-based targeting.

June 22, 2025 | 5:07 pm