Mastering the Art of Swiss Watchmaking
Unlike many other watch brands that were absorbed by global luxury groups, Audemars Piguet has remained family-owned. This independence allows AP to maintain creative freedom, protecting the original spirit of the founders. The brand still produces its watches in Le Brassus, reinforcing its deep ties to Swiss tradition while embracing modernity.
Every edge is chamfered, polished, and decorated by master artisans, even on parts invisible to the eye. Pioneering use of stainless steel in haute horlogerie (Royal Oak), forged carbon, ceramic, and now new alloys that merge performance with beauty.
