Mastering the Art of Swiss Watchmaking
AP is renowned for creating ultra-complicated movements, including perpetual calendars, tourbillons, and minute repeaters. In 2019, the brand unveiled the Code 11.59 by Audemars Piguet, showcasing cutting-edge watchmaking blended with contemporary aesthetics. Each watch undergoes hand-finishing techniques such as polishing, brushing, and anglage (bevelling of edges).
Worn by athletes, musicians, and tastemakers, AP has become synonymous with modern luxury culture. Celebrities such as Jay-Z, LeBron James, Serena Williams, and Travis Scott have all been linked to AP watches, making the Royal Oak especially iconic in music and sports communities. Despite its popularity, Audemars Piguet maintains exclusivity by limiting production to roughly 40,000–50,000 watches per year.
