Luxury Brand Model
The House of Bijan says that it established a design collaboration with Rolls-Royce Motor Cars and Bugatti in 2010, followed by a collaboration with Aston Martin in 2018. The brightly colored cars were more than personal possessions. They were part of the brand’s visual language. The combination of the yellow boutique and yellow luxury automobiles created an instantly recognizable image associated with wealth and extravagance.
Celebrity and political connections became deeply associated with the House of Bijan. The boutique attracted presidents, royalty, entertainers, athletes, and major business figures. The Los Angeles Times reported that Bijan’s clients included Presidents Jimmy Carter, George H. W. Bush, Bill Clinton, George W. Bush, and Barack Obama, as well as international royalty.
