From Nationalist Outsider
Another important aspect of Meloni’s leadership is her relationship with Italy’s business community. At first, many entrepreneurs and investors were cautious about her rise, worrying about protectionism or instability. Over time, she has made deliberate efforts to engage with industry leaders, trade associations, and foreign investors. By supporting digitalization, infrastructure projects, and export-oriented companies, her government has aimed to present Italy as competitive and open for business.
At the same time, she has tried to maintain her image as a defender of workers and small enterprises. She often criticizes large multinational corporations and advocates for “Made in Italy” products, local manufacturing, and artisanal traditions. This dual message—supporting both business and national identity—has helped her appeal to a broad range of voters.
