Luxury Brand Model
The House of Bijan is one of the most distinctive luxury fashion houses associated with Beverly Hills. Founded by the American designer Bijan Pakzad, the brand became famous for its highly exclusive menswear, fragrances, accessories, dramatic advertising, and unmistakable visual identity. From its beginning, Bijan was designed to be more than a clothing label—it was presented as a complete world of luxury, exclusivity, craftsmanship, and personal service.
Bijan Pakzad was born in Tehran and later moved to the United States. In 1976, he established the House of Bijan on Rodeo Drive in Beverly Hills, creating a boutique that would eventually become one of the most recognizable luxury destinations in the world. The original concept was based on exclusivity and personalized service, including the famous “by appointment only” approach.
