Richard Sagian, Founder and CEO of Fashion Nova Fast Fashion
Richard Saghian is more than just the founder of a trend-setting brand—he’s the architect of a new kind of fashion empire, one that merges speed, style, and digital culture. While the long-term sustainability of fast fashion remains under question, there is no denying that Saghian has rewritten the rules of the retail game. In an age where brands rise and fall by relevance, Saghian has built a business that knows how to stay in the spotlight—and keep millions of customers coming back for more.
One of Richard Saghian’s most impactful contributions to modern fashion is his mastery of viral marketing. Unlike traditional advertising, Fashion Nova’s success has largely been built on the backs of social influencers, celebrities, and everyday customers. The brand doesn’t just use influencers—it turns them into brand evangelists.
