Richard Sagian, Founder and CEO of Fashion Nova Fast Fashion

Under Saghian’s direction, Fashion Nova became one of the first brands to bridge streetwear, clubwear, and luxury-inspired fashion at mass-market prices. His ability to identify fashion trends at the micro-level—and translate them into affordable products instantly—has disrupted legacy retailers like Forever 21, H&M, and even Zara.

The brand’s success also forced traditional fashion companies to rethink their digital strategies. Influencer partnerships, limited-time drops, and community-driven content—once seen as risky—are now standard practices in the fashion marketing playbook thanks to Saghian’s vision.

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June 6, 2025 | 5:11 pm