Richard Sagian, Founder and CEO of Fashion Nova Fast Fashion

Richard Saghian, the enigmatic Founder and CEO of Fashion Nova, has redefined the fast fashion landscape by leveraging the power of social media, influencer marketing, and ultra-rapid product cycles. Under his leadership, Fashion Nova has grown from a small retail store in Los Angeles to a global online fashion powerhouse, capturing the attention of millions of young consumers seeking trendy, affordable apparel.

Saghian founded Fashion Nova in 2006, originally as a physical retail business. In 2013, he pivoted to e-commerce, recognizing the massive potential of direct-to-consumer models. His strategic focus on Instagram marketing—long before it became a norm—helped Fashion Nova build a cult-like following. The brand’s collaborations with high-profile celebrities such as Cardi B and Megan Thee Stallion further fueled its viral growth.

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June 6, 2025 | 5:11 pm