lookalikes used in marketing campaigns

If your source audience consists of eco-conscious shoppers, show sustainability-focused content. Use visuals, headlines, and value propositions that directly speak to their interests. Highlight testimonials, star ratings, influencer quotes, or user-generated content. This builds trust quickly with people unfamiliar with your brand.

Platforms like Meta allow dynamic creative variations where images, headlines, and CTAs are automatically optimized per viewer. Use this to find the most effective combinations with lookalike audiences.

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June 22, 2025 | 5:07 pm