lookalikes used in marketing campaigns
The future of lookalike targeting lies in combining it with personalization, lifecycle marketing, and AI-driven insights. The more refined your strategy, the more successful your campaigns will be—not just in acquiring customers, but in building long-term loyalty.
Even with perfectly modeled audiences, a campaign can underperform without compelling ad creatives. Lookalike audiences respond best to ads that mirror their motivations, lifestyles, and pain points.
June 22, 2025 | 5:07 pm
