lookalikes used in marketing campaigns

A mobile fitness app analyzed the behavior of its top 5% of users—those who opened the app daily and made in-app purchases. It then launched Google App Campaigns targeting lookalikes of this group, resulting in a 25% increase in installs with a lower CPA.

A SaaS company exported its CRM data of decision-makers who booked demos, and used LinkedIn’s matched audience feature to find lookalikes. The campaign helped reduce the cost per lead by 40% while improving lead quality.

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June 22, 2025 | 5:07 pm