ExPats rally in front of the White House
Choose your social media channels When running a social media campaign, you’re likely to get better results when you focus on a few social media channels. From your buyer persona, you have an idea of your ideal audience’s favourite social media channels. Most times, it also depends on the type of product or service you’re offering. For instance, LinkedIn is a popular network for B2B companies because many decision-makers are present on the platform. Another way to select social media channels for your campaign is to look at past results on your website analytics.
Which channels have referred more visitors to your website in the past? Which channels have brought in more leads? Are there any quick fixes you can make? Stating these channels will affect your campaign as each channel has its best practices. Furthermore, each channel has its best content type and posting frequency. For example, what works on Twitter won’t necessarily work on Instagram and there’s a huge difference between LinkedIn and most other major social networks.
