Eva Peron from cinema to politics

Eva Perón’s background in cinema and radio made her keenly aware of the power of public image, a tool she wielded with extraordinary skill. Unlike many political figures of her era, Evita understood the mechanics of mass communication—how to stage appearances, use voice and gesture to stir emotion, and frame a narrative of struggle, compassion, and national unity.

She often dressed in high fashion, especially Dior and Argentine designers, projecting both elegance and power. Yet she carefully balanced this with visits to slums and workers’ homes, portraying herself as “one of the people.” This dual image—glamorous yet humble—allowed her to be both icon and everywoman. Her speeches, filled with emotional appeals and personal conviction, were often broadcast live, reaching millions across the nation and further blurring the line between politics and performance.

June 20, 2025 | 8:33 pm